Pro riders lead demanding lives—contests, results, fanfare, outdoing what couldn’t be done. Historically putting it on the line, time and time again. And it can be fleeting—who pulled what trick where, stomped this, won that. Sponsorship based on numbers.

So rather than follow some numbers-based format: (Wins x Followers x Sponsorship) / Profit, we’re introducing the Evil Black Collars—pros that love riding, pushing it just as hard—or harder, and aren't forgetting about the good times either. These guys aren't just clocking in on the regular 9-5 grind, when the work day is done it's all about putting in the overtime and chasing the shred.

These are hardworking riders, making it happen in order to keep pushing for perfection on and off the bike. Norbs is an electrician, Bubba works at a motocross precision metal fab shop, Paul is a full-time digger, and Mike works as a product designer for Trust Performance; they have day jobs. Soren gets a hall pass—he’s young enough to aspire to a driver’s license—and it’s easy to think Aggy may gallivant to contests, but he’s got more than a full-time job with us managing content, working on product development, dealer outreach, customer service, and bringing Evil to new markets.

excerpt from Evil Bike Co., link to the full story here